2020 · The Album of Despair

Chaos of Dilemma

The album originates from the artist's profound sense of hopelessness, emptiness, loss of motivation, and purpose while producing and executing projects during the COVID-19 outbreak. It captures a pervasive sense of gloom and a lack of optimism for the future.


There are a total of four tracks in this album, where the artist experienced feelings of being trapped and detachment due to the sudden transition to the new normal. The first track, 'Grow on the Go,' is executed with a sense of helplessness resulting from an internal college project that was converted from a forcibly ceased internship. 'NongHo Coffee' was executed while adapting to the new normal. 'AB-NORMAL' was created during a period of loss of motivation and technical issues. Lastly, 'Mystique Manor' is an online graduation exhibition produced under tight deadlines and during the conversion to the new normal routine.

2020 · The Album of Despair

Chaos of Dilemma

The album originates from the artist's profound sense of hopelessness, emptiness, loss of motivation, and purpose while producing and executing projects during the COVID-19 outbreak. It captures a pervasive sense of gloom and a lack of optimism for the future.


There are a total of four tracks in this album, where the artist experienced feelings of being trapped and detachment due to the sudden transition to the new normal. The first track, 'Grow on the Go,' is executed with a sense of helplessness resulting from an internal college project that was converted from a forcibly ceased internship. 'NongHo Coffee' was executed while adapting to the new normal. 'AB-NORMAL' was created during a period of loss of motivation and technical issues. Lastly, 'Mystique Manor' is an online graduation exhibition produced under tight deadlines and during the conversion to the new normal routine.

2020 · The Album of Despair

Chaos of Dilemma

The album originates from the artist's profound sense of hopelessness, emptiness, loss of motivation, and purpose while producing and executing projects during the COVID-19 outbreak. It captures a pervasive sense of gloom and a lack of optimism for the future.


There are a total of four tracks in this album, where the artist experienced feelings of being trapped and detachment due to the sudden transition to the new normal. The first track, 'Grow on the Go,' is executed with a sense of helplessness resulting from an internal college project that was converted from a forcibly ceased internship. 'NongHo Coffee' was executed while adapting to the new normal. 'AB-NORMAL' was created during a period of loss of motivation and technical issues. Lastly, 'Mystique Manor' is an online graduation exhibition produced under tight deadlines and during the conversion to the new normal routine.

2020 · The Album of Despair

Chaos of Dilemma

The album originates from the artist's profound sense of hopelessness, emptiness, loss of motivation, and purpose while producing and executing projects during the COVID-19 outbreak. It captures a pervasive sense of gloom and a lack of optimism for the future.


There are a total of four tracks in this album, where the artist experienced feelings of being trapped and detachment due to the sudden transition to the new normal. The first track, 'Grow on the Go,' is executed with a sense of helplessness resulting from an internal college project that was converted from a forcibly ceased internship. 'NongHo Coffee' was executed while adapting to the new normal. 'AB-NORMAL' was created during a period of loss of motivation and technical issues. Lastly, 'Mystique Manor' is an online graduation exhibition produced under tight deadlines and during the conversion to the new normal routine.

Tracklist

Audible: Grow On the Go

Audible: Grow On the Go

Audible: Grow On the Go

Advertising, Illustration

Advertising, Illustration

Advertising, Illustration

Advertising, Illustration

2020

2020

2020

2020

NongHo Coffee Food Truck

NongHo Coffee Food Truck

NongHo Coffee Food Truck

Branding, Marketing

Branding, Marketing

Branding, Marketing

Branding, Marketing

2020

2020

2020

2020

AB-NORMAL

AB-NORMAL

AB-NORMAL

Branding, Campaign, Awareness

Branding, Campaign, Awareness

Branding, Campaign, Awareness

Branding, Campaign, Awareness

2020

2020

2020

2020

Mystique Manor

Mystique Manor

Mystique Manor

Designer (Merchandise & Social Media)

Designer (Merchandise & Social Media)

Designer (Merchandise & Social Media)

Designer (Merchandise & Social Media)

2020

2020

2020

2020

Audible: Grow On the Go

A marketing campaign promotes Audible to leisure upgraders working adult who felt stagnant in their current life or career and seeking for self improvement, financial and spiritual growth.

A marketing campaign promotes Audible to leisure upgraders working adult who felt stagnant in their current life or career and seeking for self improvement, financial and spiritual growth.

Year:

Year:

Year:

Category:

Category:

Category:

2020

2020

2020

Advertising, Illustration

Advertising, Illustration

Advertising, Illustration

NongHo Coffee Food Truck

A conceptual foodtruck branding focus on the integration of traditional coffee shop (kopitiam) to foodtruck in Malaysia and the marketing strategy applied to gain exposure from social media platform.

A conceptual foodtruck branding focus on the integration of traditional coffee shop (kopitiam) to foodtruck in Malaysia and the marketing strategy applied to gain exposure from social media platform.

Year:

Year:

Year:

Category:

Category:

Category:

2020

2020

2020

Branding, Marketing

Branding, Marketing

Branding, Marketing

AB-NORMAL

An awareness campaign about Obsessive-Compulsive Disorder (OCD) aims to dispel misconceptions and myths surrounding OCD. One common misconception is that people confuse personal preferences or liking something done in a certain way with having OCD. However, individuals with OCD do not desire or choose to have it; their compulsions are not something they willingly engage in.

An awareness campaign about Obsessive-Compulsive Disorder (OCD) aims to dispel misconceptions and myths surrounding OCD. One common misconception is that people confuse personal preferences or liking something done in a certain way with having OCD. However, individuals with OCD do not desire or choose to have it; their compulsions are not something they willingly engage in.

An awareness campaign about Obsessive-Compulsive Disorder (OCD) aims to dispel misconceptions and myths surrounding OCD. One common misconception is that people confuse personal preferences or liking something done in a certain way with having OCD. However, individuals with OCD do not desire or choose to have it; their compulsions are not something they willingly engage in.

Year:

Year:

Year:

Category:

Category:

Category:

2020

2020

2020

Branding, Campaign, Awareness

Branding, Campaign, Awareness

Branding, Campaign, Awareness

Mystique Manor

An online diploma graduation showcase by 8 graphic designers which different roles and responsibilty to carry out the event. I’m a part of the design department of the event which are assigned to provide visuals for social media posting and merchandise items.

An online diploma graduation showcase by 8 graphic designers which different roles and responsibilty to carry out the event. I’m a part of the design department of the event which are assigned to provide visuals for social media posting and merchandise items.

Year:

Year:

Year:

Year:

Category:

Category:

Category:

Category:

2020

2020

2020

2020

Designer (Merchandise & Social Media)

Designer (Merchandise
& Social Media)

Designer (Merchandise & Social Media)

Designer (Merchandise & Social Media)

Chaos of Dilemma - An unavoidable cause of hiatus

Chaos of Dilemma -
An unavoidable cause of hiatus

Chaos of Dilemma -
An unavoidable cause of hiatus

“Like everyone else, companies and countries alike, I faced challenges during the COVID-19 pandemic. My diploma internship was forcibly ceased due to unforeseen circumstances. All my classes and work meetings shifted online and the fear of embracing the ‘new normal’. I was completely lost at some point, leading me to take a break and closely examine myself.”

“Like everyone else, companies and countries alike, I faced challenges during the COVID-19 pandemic. My diploma internship was forcibly ceased due to unforeseen circumstances. All my classes and work meetings shifted online and the fear of embracing the ‘new normal’. I was completely lost at some point, leading me to take a break and closely examine myself.”

“Like everyone else, companies and countries alike, I faced challenges during the COVID-19 pandemic. My diploma internship was forcibly ceased due to unforeseen circumstances. All my classes and work meetings shifted online and the fear of embracing the ‘new normal’. I was completely lost at some point, leading me to take a break and closely examine myself.”

“Like everyone else, companies and countries alike, I faced challenges during the COVID-19 pandemic. My diploma internship was forcibly ceased due to unforeseen circumstances. All my classes and work meetings shifted online and the fear of embracing the ‘new normal’. I was completely lost at some point, leading me to take a break and closely examine myself.”